Your Bay Area POS Dealer
1st Choice Point of Sale & Surveillance

Privacy Policy

Last Updated: March 10, 2026

1st Choice Point of Sale & Surveillance ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Personal Information You Provide

We may collect the following information when you contact us, request a quote, fill out a form, or engage our services:

  • Full name and job title
  • Business name and address
  • Email address and phone number
  • Details about your business operations, POS needs, and surveillance requirements
  • Payment information (processed securely through third-party payment processors)

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

  • IP address and browser type
  • Operating system and device information
  • Pages visited, time spent on pages, and referring URLs
  • Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain our services
  • To process and fulfill service requests, installations, and support tickets
  • To communicate with you about your account, services, and inquiries
  • To send you relevant updates, promotions, and newsletters (with your consent)
  • To improve our website, services, and customer experience
  • To comply with legal obligations and protect our rights
  • To detect, prevent, and address technical issues or fraudulent activity

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your data with:

  • Service Providers: Trusted third parties who assist in operating our website, processing payments, delivering services, or conducting business on our behalf. These partners are contractually obligated to keep your information confidential.
  • POS and Surveillance Vendors: When necessary to fulfill your service order, we may share relevant business information with our technology partners and manufacturers.
  • Legal Requirements: We may disclose your information if required to do so by law, or in response to valid requests by public authorities (e.g., a court or government agency).
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.

4. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure server infrastructure, access controls, and regular security assessments.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

  • Remember your preferences and settings
  • Analyze website traffic and usage patterns
  • Deliver relevant content and advertisements
  • Measure the effectiveness of our marketing efforts

You can control cookie preferences through your browser settings. Disabling cookies may affect some functionality of our website.

6. Third-Party Links

Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information, subject to legal obligations
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Portability: Request your data in a portable, machine-readable format

To exercise any of these rights, please contact us using the information provided below.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

  • 1st Choice Point of Sale & Surveillance
  • 11750 Dublin Blvd, Suite 100, Dublin, CA 94568
  • Phone: (925) 999-8992
  • Email: admin@1stchoicepos.com